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DSS roadshow kicks off in Jeddah
DUBAI — A large delegation of Dubai Summer Surprises (DSS 2005) left for the Kingdom of Saudi Arabia on Saturday as part of a series of a GCC-wide roadshows that kicked off in Jeddah yesterday and will conclude in Oman on May 30 via Riyadh, Al Khobar, Bahrain, Kuwait, Doha, and Muscat.
The delegation will unveil the activities and promotions to be showcased during the 10 weeks of entertainment and fun in front of the regional travel trade, visitors and the media.
Headed by DSS CEO Saeed Al Nabouda, the entourage includes Captain Omar Al Shamsi, Member of DSS Organising Committee and Head of the PR and Protocol Department, Dubai Naturalisation and Residency Department (DNRD); Jassim Al Marzouqi, Operations Coordinator; Saeed Al Mehairi, Marketing and PR Coordinator; as well as the representatives of top hotels and hotel apartments, tourism and rent-a-car companies in Dubai who are offering special promotional packages for the duration of the Surprises from June 22 to September 2. Popular DSS mascot, Modhesh, is also accompanying the delegation.
The roadshows will incorporate Press conferences and workshops for travel agents, tour operators, rent-a-car companies and hotels, who will showcase their attractive promotions including the Bundle of Surprises on offer during the 10 weeks of DSS 2005.
Local journalists from each roadshow destination have a surprise in store from the DSS Media Centre as one name will be picked from a bowl of business cards and the winning media person at the raffle will be hosted along with his family of three to one of the theme-specific weeks in Dubai during the two-and-a-half-month-long event.
Al Nabouda said the roadshows in various Gulf cities are part of the annual calendar of DSS Office, where it promotes the different facets of the event, inviting the families to partake of the many activities, which form the core of the most comprehensive event of its kind in the region.
He said that the workshops and the Press conferences, which play vital roles in attracting hordes of visitors to Dubai, will primarily focus on the various activities and promotions lined up during the DSS-2005.
Al Nabouda pointed out that the DSS-2005 is poised to register 10 per cent growth in the number of visitors because the event has been designed primarily as a total family experience, which offers a gamut of activities, providing the best in entertainment and knowledge over a period of 10 weeks.
Recently, representatives of hotels, tour operators, travel agents and rent-a-car companies attended a briefing session at the DSS Office.
Al Nabouda said that the increase in the number of hotels and tour operators taking part in the annual road shows in various GCC cities is a testimony to the positive impact that DSS has had on their business over the last seven years.
The 10-week long the DSS 2005 begins with the Flower Surprises on June 22 and continues with the Sweets Surprises, Arts Surprises, Colour Surprises, Ice Surprises, Adventure Surprises, Cartoon Surprises, Heritage Surprises, Knowledge Surprises and concludes with the Back-2-School Surprises on September 2.
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