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Design new Ras Al Khaimah attraction, you could win Dh100,000

Ras Al Khaimah, RAKTDA, RAK, Ras Al Khaimah Tourism Development Authority, tourism, Jebal Jais, UAE tourism, tourist season, mountains, zipline

Ras Al Khaimah - The participant pitches should inspire visitors to share their experiences across social media accounts.



By Staff Report

Published: Sun 20 Oct 2019, 3:59 PM

Last updated: Sun 20 Oct 2019, 11:55 PM

The Ras Al Khaimah Tourism Development Authority (RAKTDA) on Sunday announced the launch of an exciting product concept creation competition, inviting participants from institutes and organizations across the country to submit their creative designs for the emirate's next iconic adventure attraction on Jebel Jais, the UAE's highest mountain peak, giving them the chance to win Dh100,000.

The competition is open to participants of institutes and organizations from across the UAE and Ras Al Khaimah in particular. Using Jebel Jais as the location, RAKTDA is giving the institutes and organizations free design reign, accepting paintings, sketches, photography, digital imaging, and any other form of graphical representation to illustrate their vision.

Bearing in mind the significance of the attraction, the design must enhance the touristic appeal of the landmark, while highlighting local culture and heritage. In addition to this, given the digitally driven tourism market, the participant pitches should inspire visitors to share their experiences across social media accounts. Finally, aligned with the efforts invested by the emirate of Ras Al Khaimah in moving towards greener operations, the attraction must be sustainable in nature.

Jebel Jais forms an ideal location due to its popularity and because its already home to many of the emirate's key adventure attractions, including the Jebel Jais Flight: The World's Longest Zipline, the Jebel Jais Via Ferrata, Jebel Jais Viewing Deck Park and recently opened Jebel Jais Zipline Tour. Creative submissions will not only have to include unique elements, but also add to the existing adventure appeal of the mountain.

Raki Phillips, CEO of RAKTDA said, "Ras Al Khaimah is recognised as one of the fastest growing tourism destinations within the region, which can be attributed to the ongoing investments made into developing nature-based outdoor adventures centered around Jebel Jais. The positioning of the proposed product idea pitches, should highlight the Emirate's diverse landscape, encompassing of lush mangrove trees, undulating terracotta desert and awe-inspiring vistas of the majestic Hajar mountains."

Participants can submit their nomination to www.jebeljais.ae/think-for-the-peak/ by November 20, 2019. The winner to be announced on December 22, 2019.


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