Captivating Dubai audiences with media

Captivating Dubai audiences with media
(Third from left) Suhail Galadari, Director, Khaleej Times, with the cast of 'Parey Hut Love', at the KT headquarters in Dubai.

The impact of social media on advertising is part of a larger shift as consumers are moving away from traditional channels and toward digital channels.

By Imad Ahmed

Published: Wed 14 Aug 2019, 1:35 PM

Last updated: Wed 14 Aug 2019, 6:27 PM

Dream Group is a cluster of companies featuring Dream Advertising, Ministry of Events, Bollywood Dreams Advertising LLC, Dreams Unlimited Copyrights Management services LLC, Dream Management Consultancy and Ladyz Fuzion.
The group is actively involved in advertising, events (commercial and corporate), entertainment services, consultancy, strategies, brand management and development, designing, printing, promotions, PR, movie premieres, fashion weeks, production, conferences, seminars, song/film shoots, celebrity endorsements, exhibitions, red carpets, trade shows, product launches, musical concerts, IP rights management and music licensing businesses.
Dream Advertising, established in 1999, is the main parent company which is a full-service Dubai-based advertising agency and an event management company. Awarded as best event management company at various instances, we hold to our credit more than 750-plus mega events in UAE.
Our belief
We believe in the power of experience and in creating experiences those captivate the audience and design unique, deliver fresh flawless and memorable advertising campaigns and events with priceless memories.
We are advertising and event architects and we deliver inspiring experiences, manage creative details into perfection by combining creativity & pragmatism. Our team provides unique insights tailored to the client and understands that a properly executed campaign and event can be leveraged to support an organization's strategic vision, incorporated into a company's marketing plan or used to build networks and client loyalty.
Social media has changed the ad game
On an average 23.6 hours are spent online every week, and most of that time is spent on social media accounts. The impact of social media on advertising is part of a larger shift as consumers are moving away from traditional channels and toward digital channels. When it comes to the social platforms' consumers' usage, as per a survey, YouTube tops with 73 per cent of screen time on the video-sharing site.
Social networking giant Facebook ranks second with 68 per cent of consumers spending time on the platform. Other sites as per a survey include Instagram (35 per cent), Pinterest (29 per cent), Snapchat (27 per cent), and LinkedIn (25 per cent) wherein Twitter with 24 per cent of consumers spending time on the site.
Marketers first used social media to connect with audiences, building relationships by interacting with customers. However, today's social media channels serve multiple purposes. Brands now look to social media to fulfill a variety of objectives including brand building and awareness, engaging new customers, introducing audiences to new products and services, maintaining interest among current customers and sharing brand promotions.
Future plans
Keep doing the good work and get more awards. Our main core work will be music licensing, concerts and movies promotions/premieres, and we plan to continue with the same with full strength along with the advertising campaigns. We have acquired the exclusive rights to represent the catalogue of music owned and controlled by Super Cassettes Industries Limited (colloquially known as T-Series - largest music producers) for UAE and GCC.
We are exclusive authorised licensor for T-Series music label in the GCC Territory and a licence is required by anyone who is using or performing on T-Series copyrighted content in the GCC Territory to public through the medium of Radio Broadcast, Satellite TV broadcast, Terrestrial TV broadcast, Cable Networks, Live Performance at shows and events, TV and radio commercials/jingles, public performances in hotels, banquets, weddings, birthdays, shops, restaurants, malls, amusement parks, cinemas, health clubs, dance schools, DJs and music producers, clubs, pubs, video libraries, fashion events, private gigs, movie premieres and promotions, press conferences, award shows, brand and product launches, showroom openings, music festivals, live concerts, stage shows, exhibitions and other commercial establishments, etc.
Patriotic vibes
On March 23, 1940, thousands of Muslims from all over the subcontinent gathered in Lahore with one vision and one mission; the struggle for Pakistan started with full force and ended up with the creation of Pakistan. The journey began on March 23, 1940, and the destination was reached on August 14, 1947.
I wish Pakistan becomes a very strong and great country soon by handling internal and external challenges keeping in view the three pillars of unity, discipline and faith. Individually and collectively we all should play a role for our nation's progress with deep spirit of humanity. This day is an occasion to promote patriotism and national unity.
I would like to see our country's economy more stable and the fundamentals like food, clothing, security and shelter available and every citizen's essential rights addressed appropriately.
Final words
Everyone comes into this world with nothing and goes with nothing. Think big, work smart and train your mind to be calm in any given situation in life just smile, you don't own all the problems in the world. Follow your dreams and conquer your goals. The struggle you are in today is developing the strength you need for tomorrow so don't give up and don't compare your chapter 1 with someone else's chapter 20. 
About Dreams Unlimited Copyrights Management services
Dreams Unlimited specialises in protecting authors' copyrights through handling theirrepresentation, contract management, collect copyrights proceeds in return of contribution in the domain of literature, drama, music, cinema, and arts, and also which involves individuals and corporations that perform and produce the author's intellectual production. Copyrights are administered through the IP department at the Ministry of Economy.
About Ministry of Events
With a belief that every event should be made memorable and there is no second chance to make the first impression, the Ministry of Events was formed in 2011. With this driving philosophy, the company has earned the trust of its clients in delivering clutter-breaking concepts, perfect executions, and unmatched value for any and every type of experiential occasion.
An event management agency which has over the years had the privilege to have worked alongside some of the world's most forward-thinking businesses, as well as many well-known UAE brands. As an agency, it has also helped ambitious entrepreneurs to build their businesses from ground up with creative launch events and has worked extensively with government and private sectors. The company currently has associations/partnerships in Pakistan, India, Russia, Ukraine, Austria, Poland, and Switzerland.
Some of the clients the company has worked with include Disney India, Fox Star Studios India, Ford Motors, Government of Pakistan, Burger King, Subway, Ritz Carlton, Thumbay Hospital, Aster Medical Group, Global Village Dubai. The company is now looking to expand its footprint on a global level.
About Bollywood Dreams Advertising LLC
An agency involved in music distribution, music labels and rights management and licensing.
Bollywood Dreams Advertising manages and promotes intellectual property rights issues, following obtaining a proxy from the author including, contracting, issue of certificates and sale agreements as per author's terms and conditions, also, assessment and pricing formalities as well as an intermediary between authors and rights buyers to reach compromises. We believe 'our success is measured by yours'. We are committed to delivering exceptionalservice and measurable results.
About Ladyz Fuzion:
Ladyz Fuzion, founded by Saira Sara in 2009 is an exclusive networking hub for Pakistani women in UAE. With 10,000 plus members, the platform encourages women to venture out of home and explore their hidden talent and showcase the unseen potential in ladies hence bringing it to limelight by providing the opportunity through events.
Through LF events, women can support each other within a dynamic and friendly community giving them the opportunity to attend their highest potential. Women entrepreneurs are encouraged to grow their networks, share ideas and get support from their like-minded women. Ladyz Fuzion is the first social networking group working for the women of today! A women's centre where women connect, grow and do business.
Achievements and awards
Masala Award as best event company for doing most creative movie promotional tours twice
Pakistan Pavilion Executive committee awards for organising best cultural activities for 2 consecutive years
Recognition for Indo-Pak Peace celebrity cricket match
Recognition for organising and managing Pakistan Days and Pakistan community events
Award for organising Pakistan Fashion Weeks
Award for managing/organising Arab Asia Fashion week
Award for managing/organising India Fashion Weeks Dubai
Awards and recognition for organising many fund raisers
Awards by Pakistan Association Ladies Wing Dubai
Awards by Zia Siddiqui Foundation, and much more..
Planned more than 750-plus events in the UAE

Imad with Fahad Mustafa.
Imad with Fahad Mustafa.
Imad with Atif Aslam.
Imad with Atif Aslam.
Imad with the cast of Parey Hut Love.
Imad with the cast of Parey Hut Love.
Imad with Sheheryar Munawar.
Imad with Sheheryar Munawar.
Imad with Parwaaz Hai Junoon cast.
Imad with Parwaaz Hai Junoon cast.

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