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Asda’a becomes BBC’s PR agency in Arab world

The agency initially pitched for a BBC Arabic radio campaign, launched across five countries in the Middle East in February 2006. But the BBC has now extended the Asda'a remit so that it can handle Arabic language Press relations for its planned Arabic TV station. The initial TV contract is for six months.

Jane Futrell, Head of International Marketing Communications for BBC World Service, said: “Asda'a has a strong track record in the Arab world. We are confident they have the expertise and insights we need to reach important new audiences in the Middle East.”

Sunil John, Managing Director at Asda'a Public Relations, said: “We are indeed privileged to work with the BBC on its plans to reach audiences in the Middle East, be it through TV, radio or online."

The BBC brand has a long association with Arabic speakers, dating back almost 70 years, and is a respected voice in the region, acknowledged for unbiased coverage of both regional and international news.

‘Art of War’ seminar

DUBAI — Dubai-based Ta’aheel, the regional knowledge and skills transfer professional training and consultancy company, will launch the first Sun Tzu (Art of War) seminar series in Dubai from November 26 to 28.

The three-day training seminar, which will be held at Le Meridien Dubai, is expected to draw top professionals in the industry, said Sharaf Dabbagh, CEO of Ta’aheel.

Managing directors, CEOs and senior managers including entrepreneurs will have the opportunity to benefit from Ta’aheel’s eastern-oriented approach to training who wish to truly strategise and go on a combative, invasive, and business expansion.

Delegates may register through the web site www.taaheel.ae.

• UAE