A noble incentive by DTCM to help needy

DUBAI -A special incentive to help the needy that was launched on Sunday will see buyers of Philips products winning in more ways than one.

By (By a staff reporter)

Published: Mon 21 Jun 2004, 10:05 AM

Last updated: Thu 2 Apr 2015, 2:01 PM

While each purchase of Dh100 will guarantee a prize, one per cent of the proceeds will automatically go to the Dubai-based charity organisation Beit Al Khair, thus helping buyers to help the needy in return.

As part of the Dubai Summer Surprises 2004 (DSS 2004), Philips has organised a spate of charity activities in cooperation with the Dubai Department of Tourism and Commerce Marketing (DTCM).

DTCM Manager Events Marwan bin Beyat said, "We are extremely happy to continue with our cooperation with Philips. This is the first time that our cooperation will extend to helping others through Beit Al Khair, which is actively involved in helping the needy."

Being done in cooperation with Al Ghandi Electronics, Philips' sole distributor, the incentive entitles buyers of Philips product from Al Ghandi outlets in Dubai, Sharjah, Fujairah and Ras Al Khaimah to a raffle coupon on every purchase of Dh100.

Everyone is a guaranteed winner as raffle coupon holders can win from t-shirts, caps to a range of attractive Philips products upon presentation of the coupon at any of the designated counters at selected shopping malls including BurJuman, Mercato Mall, Hamarain Centre and City Centre.

These counters will be represented by logos of the DTCM, Philips and Al Ghandi Electronics and buyers can claim their gifts during the DTCM sponsored Sweet Surprises week running from July 1 to 7.

However, buyers failing to present their raffle coupons will not only forfeit their prize but will also deprive the needy since the proceeds will be calculated based on the number of raffle coupons received by these counters.

Louis Hakim, Philips Regional Marketing Manager for Home Appliances & Personal care, Middle East and Africa, said, "We are glad that our cooperation with DTCM this year will result in helping the needy. I invite one and all to come forward and buy more Philips products in order to help the poor."

He further appealed to raffle holders to definitely claim their prizes in order to ensure that the proceeds reach Beit Al Khair, thus helping the poor and needy.