Court opened investigation into Sanchez's wife in response to a complaint by anti-corruption pressure group, whose leader is linked to the far right
europe2 hours ago
Who: Andraya Farrag
What: Curator-Designer of women's wear label BEDOUIN
How do you typically start your workday?
With a very big coffee and a lot of emails! The rest depends on what stage of the collection I am at. I typically design in the afternoons and evenings, and pattern cut in the morning when there is a lot of light. If I have lots of inspiration, I can design into the early hours of the morning, with more coffee!
Describe your work in a sentence.
Encouraging style without borders. BEDOUIN is a combination of mini-mal silhouettes in luxurious fabrics that can take you from the city to the beach.
What is your #1 personal principle/success mantra at work?
Dreams don't work unless you do!
In your workday, what is the one thing you cannot do without?
My laptop! I never thought I could rely on a piece of technology so much, but it really is the key to everything!
Most challenging project to date?
Before launching BEDOUIN, I lived and worked in India as a fashion designer. I was based at a factory that produced for well-known luxury brands and found it very difficult to come to terms with the working conditions. However, I met some incredible people and it was also one of the best experiences of my life. We currently produce in Dubai with a fantastic production team. There is such a great vibe at the workshop and I couldn't be happier working with them.
Who's your role model as the perfect professional?
Victoria Beckham. I love how she is so involved with her brand. Although she was already a celebrity, she still designs for her brand and has the last say on everything. I also love her new flagship store on Dover Street in London. Probably one of the most incredible interiors I have ever seen.
Your favourite indulgence when you need a break from work?
Eating out or cooking is so relaxing and so far removed from work. Although when I really need a break from work, I love to travel. But even on holiday I find it very difficult to take an entire day off from working!
What is your greatest dream, professionally?
I hope to be able to grow BEDOUIN into an international brand and have the resources to work with charities from all over the world. BEDOUIN really is about being a global citizen, and so working with other people from all of the countries who inspire me would be a very special thing.
As told to Mary Paulose
Court opened investigation into Sanchez's wife in response to a complaint by anti-corruption pressure group, whose leader is linked to the far right
europe2 hours ago
Chang'e-6 to return with soil samples from moon's far side; the mission expected to last 53 days
asia2 hours ago
The breed, prized for profitability and an ability to adapt to climate change, garners celebrity status in the Central Asian country
asia2 hours ago
Thousands of schools have suspended classes due to the heat, affecting more than 3.6 million students, education ministry data shows
asia2 hours ago
Despite the growing market share of domestic automakers, Teslas remain among the best-selling EVs in the Asian country
auto3 hours ago
The entire plan will see cow-breeding and poultry projects come up near the massive wheat farm and the dairy farm will form the third phase
uae3 hours ago
Modi, 73, remains resoundingly popular after a decade in office, and he is widely expected to win a third term
asia3 hours ago
With over seven years of experience in branding and social media, and three years in motion graphics and editing, Arkan's expertise spans a wide range of creative domains
kt network3 hours ago