iPhone | iPad
Android
Huawei
It is too dangerous to make the 30-km journey from Jabalia to Rafah to see her son Yehia, says Sondos, mother of the baby
KT APPDOWNLOAD
Catching them young
The initiative aims to help young children learn basic road safety rules in an interactive learning environment.
Educational campaigns that teach children basic road rules are the long term solution to improving the safety of Dubai’s roads, said a senior official from Dubai Police ahead of the ‘My First License- I Know My Road Rules’ campaign.
Organised by Total Marketing Middle East and Ciel Marketing and Events, and endorsed by Dubai Police, the initiative aims to help young children learn basic road safety rules in an interactive learning environment.
Targeting approximately 3,000 children between the ages of four and nine, the campaign will be held in seven schools across Dubai, beginning today. In 2013, an estimated 1,568 road injuries occurred amongst people in the 18 to 35 age group, according to statistics from Dubai Police. This figure represents 62 per cent of all road traffic injuries in the Emirate, a trend that has remained unchanged over the last few years. Basic road rules for this age group is also lacking with young people accounting for nearly 50 per cent of all pedestrian accidents. “It is important to teach children about road safety at an early age so that they can grow into more responsible drivers when the time is right,” said Colonel Saif Mohair Al Mazrouei, Director of Dubai Police’s Traffic Department.
“We support programmes such as ‘My First License - I Know My Road Rules’ which educates thousands of children in Dubai as it leaves a lasting impression and creates the responsible drivers of tomorrow.”
‘My First License- I Know My Road Rules’ initiative offers hands-on learning experience including classroom and mock test drive components, led by a qualified instructor. The classroom session teaches children basic road rules and signs. Children will then have the chance to put what they have learnt into practice by driving pedal cars through a mini road network on the school campus, complete with road signs, pedestrian crossings, a roundabout and traffic signals.
On completion, every participant will receive a license endorsed by Dubai Police stating “My First License - I Know My Road Rules”. While the card is not driving permit, it does serve as tangible evidence that the recipient is aware of basic road safety guidelines.
Each card will carry the child’s name, photograph, and the name of their school.
“The aim of this campaign has always been to instill a culture of ‘safety first’ in the minds of future drivers,” said David Kalife, Managing Director, Total Marketing Middle East. “Over the last few years, we have noticed that children have begun to influence their parent’s driving habits as well, which is a wonderful development.”
Now in its fourth edition, “My First License—I Know My Road Rules” campaign will run from March 10 to March 17.
More news from
Carriers faced disruptions to flights after Iran's missile and drone attacks on Israel further narrowed options for planes
The guide covers everything from improving fine motor skills to teaching kids to care about the environment
This was the lowest demand in the past 9 months
At least 46 people were killed in a mudslide and flash floods in Mai Mahiu town in central Kenya
The airline conducts regular recruitment drives in cities across the globe to foster opportunities for aspiring aviation professionals
Aimed at easing congestion in the area, the project comes as part of the authority's efforts to improve traffic flow
This was in comparison to about Dh541.4 billion in February 2023, an increase equivalent to Dh111.3 billion within 12 months
