'Swap your Yahoo shares for Google'

Investors should swap their shares of Yahoo Inc for those of Google Inc because Yahoo’s advertising revenues are on the decline while Google’s are rising, Barron’s reported in its Oct. 26 edition.

By (Reuters)

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Published: Mon 26 Oct 2009, 10:56 AM

Last updated: Thu 2 Apr 2015, 9:07 AM

Google’s cost to acquire new subscribers is also falling and its marketshare for Web search grew in September while Yahoo’s did not, Barron’s wrote.

“What would you pay, then, for a company that’s cutting expenses to the bone and producing only ‘less bad’ results? You certainly wouldn’t want to pay what Yahoo! is fetching,” Barron’s wrote.


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