Amazon acquires Sizmek Ad Server, Sizmek DCO

 

Amazon acquires Sizmek Ad Server, Sizmek DCO

Dubai - The deal will help Amazon gain a leading footprint in the global ad server business.

By Staff Report

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Published: Sun 9 Jun 2019, 7:05 PM

Last updated: Sun 9 Jun 2019, 9:07 PM

Amazon has announced the acquisition of Sizmek Ad Server and Sizmek Dynamic Creative Optimization (DCO). The two companies signed their agreement on May 31.

With this deal Amazon is gaining a leading footprint in the global ad server business, which remains at the core of advertisers' tech stacks, as well as access to ad-tech and engineering talent, as it continues to evolve its programmatic offering for advertisers.

Whilst Sizmek Ad Server and Sizmek DCO will for the time being operate separately from Amazon Advertising, both teams are committed to continuing serving their customers at the high standards they've come to expect.

Tailwind is Sizmek's Adserver and DCO exclusive partner across Central Eastern Europe, Middle East and North Africa, offering powerful tech and unparalleled local support and empowering advertisers to meet their performance KPIs.



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