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Ikea unveils redesigned living room section

Having planned and implemented the new look living room over the past three months in the Yas store, representatives of the UAE team and Ikea of Sweden talked to media and visitors about the new changes.

By Staff Report

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Published: Wed 9 Mar 2016, 11:00 PM

Last updated: Thu 10 Mar 2016, 8:31 AM

Dubai: The Ikea store at Yas Island, Abu Dhabi, on Wednesday unveiled its newly redesigned living room section.
Abu Dhabi was chosen as one of three stores worldwide to pilot this new store solution, the 'Make Room for Life' project aims at creating a more realistic and inspiring shopping experience.
Along with UAE, the 'Make Room for Life' project is being piloted in Canada and Sweden with final plans set to ultimately roll out across all of Ikea's 380 stores globally within a year. And, this is the newest solution now implemented in the Abu Dhabi store.
Having planned and implemented the new look living room over the past three months in the Yas store, representatives of the UAE team and Ikea of Sweden talked to media and visitors about the new changes.
The 'Make Room for Life' project draws its inspiration from the ever-changing world around us and the evolving expectations of the global customer with a feel for local desires.
With operations in over 45 countries worldwide, Ikea has taken into account global trends such as urbanization and technology; acknowledging that the world around us is changing and this change has an impact on our homes and the way we live. A crucial tactic of 'Make room for Life' is creating an enjoyable and seamless shopping experience.
John Kersten, managing director - Ikea UAE, Qatar, Egypt and Oman, who supported the concept said: "This is a sign that our market is a valuable part of the Ikea group and that we have a significant role to play in the future of the global retail industry."
The newly unveiled living room is a clear shift from the regular showroom displays synonymous with the Ikea brand.
- abdulbasit@khaleejtimes.com