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business technology review2 hours ago
Remember the egg that cracked Kylie Jenner's record for the most-liked Instagram post?
Here's a refresher: Kylie uploaded a cute pic of her just-born daughter Stormi Webster holding the makeup mogul's nicely manicured thumb for the one-week old's Instagram debut exactly a year ago, on Feb. 7, 2018.
That image went viral and amassed 18 million likes. Unbeatable until a humble egg came along this Jan. 4 and announced that it was going to cook Kylie's goose. It is a simple, brown egg. With blemishes.
Not a golden egg. A plain, ordinary egg. It got 52 million likes - and counting.
The messages that fans are now leaving on Kylie's Insta account are all egg-on-the-face-kind. "Bye bye record!!" says Insta user ca60band.
"You got beat by an. EGGG XXXX," wrote another user. It's like they're egging her on. Will Kylie get hot under the collar and scramble the egg to retake her crown? Who knows! Back to the egg, though.
The man who gave birth to the egg (well, obviously not literally) is Chris Godfrey, an ad executive from London, who thought that Insta likes could not be scarcer than hen's teeth, and so had a crack at it. It worked! He got the likes and then some. The egg is now the egg.
What next, though? What should the egg do with its fame? There surely is a reason in the roasting of eggs.
Overcoming this chicken-and-egg situation, Chris has cooked up a great recipe and decided to use his 'fluke' to promote positivity. The latest video on the Insta account of the egg (it's been named Eugene, BTW) talks about how going viral has affected its mental health.
"The pressure of social media is getting to me. If you're struggling, too, talk to someone," it says to promote mental health.
That's a good egg if there was one. Now all Chris and co. have to ensure is that, instead of falling for the money, they take up more noble causes.
No point in putting all your eggs in one basket, right?
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