Mall of the Emirates expands retail mix

Dubai’s Mall of the Emirates has revealed that it is broadening its retail offer with the opening of over 20 new stores and dining outlets this year.

Strategically enhancing the mall’s strength in key categories such as luxury and high street fashion, dining and beauty and cosmetics, Mall of the Emirates will be unveiling several first-time concepts to the UAE, underlining the mall’s position as the retail destination of choice for international brands looking to enter the region.

With the stores opening their doors steadily throughout the year, Mall of the Emirates continues to maintain its competitive edge by offering an ever-evolving shopping and dining experience for visitors.

“Retail stores and restaurants seeking to expand throughout the world are often choosing the UAE to open their first Middle East location, based on the growing demands for high-fashion and choice across shopping and dining sectors. Mall of the Emirates is boosting the UAE’s retail landscape by offering international brands with a platform for growth,” said Fuad Sharaf, senior asset director for Mall of the Emirates.

A major addition to Mall of the Emirates’ luxury collection of more than 80 designer stores is the debut of Italian luxury powerhouse Prada, which is set to open its doors in June.

business@khaleejtimes.com