Consumer-friendly index key to success in Dubai

The CCPS has launched the consumer-friendly establishments index designed to encourage merchants to offer their best services.

by

Mustafa Al Zarooni

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Published: Tue 24 May 2016, 10:07 PM

Last updated: Wed 25 May 2016, 12:09 AM

Trade establishments always endeavour to provide the best services and distinctively excel in showcasing the best products with the aim of gaining customer satisfaction, said Adel Al Hilou, consumer protection expert at the DED.
"We at the Commercial Compliance and Consumer Protection Sector (CCPS) aim at cementing the relationship between the consumer and the trader, and work to regularise the relationship between the two through awareness workshops and by looking into complaints that come from both consumers and traders," he said.
The CCPS has launched the consumer-friendly establishments index designed to encourage merchants to offer their best services.
"There are several consumer-friendly establishments in Dubai and they are grouped into several categories under the trade establishments. These establishments vie with each other to win the Best Trade Establishment Award," said Al Hilou.
The contending establishments are evaluated in terms of the quality of product and service; product and service price; financial value for the product price; satisfaction of after-sale service; clarity of the policies pertaining to the service and the warranty as well as overall satisfaction.
A neutral company will conduct and carry out a study by communicating with consumers and getting their opinion about the trade establishments in question. The best establishment will in turn be honoured.
"The main objective of the consumer-friendly establishments index is to create a competitive, honest and positive environment among traders, to advice them to provide the best services and subsequently to increase consumers' trust and confidence in traders and investors," he added.
It is worth mentioning that winners of the award are honoured by top government officials, and the media in turn publishes the names of winners, which is an added bonus to the trader, he added,

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