Bawadi Mall records 709,416 visitors in Feb

As a sequel to its infotainment campaign launched last year to showcase the Pharaonic and Andalusian themes, Bawadi Mall has featured the African theme with a cultural entertainment programme and performances portraying the spirit of Africa.

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Published: Sat 29 Mar 2014, 10:26 PM

Last updated: Tue 7 Apr 2015, 10:32 PM

Reporting 709,416 visitors in February 2014, an increase of seven per cent compared to the same period last year,

Bawadi Mall offered its visitors throughout the month an all-encompassing cultural experience through a series of dynamic heritage shows performed by well-known African bands.

Khalid Shraim, senior marketing manager, Bawadi Mall, said: “We have created an “infotainment” approach to offer our visitors a fun and educational experience. These seasonal themes celebrate major civilisations and take visitors on a historical journey.”

Similar to other themed promotions designed by Bawadi Mall, the African theme focused on the art and heritage where the marketing and production teams created models of African culture symbols, accompanied by a brief description of each symbol. The cultural performances also featured a colourful array of performances that reflected the African spirit.

“Last year similar campaigns attracted a large number of visitors from all around the UAE and the region. We carefully study visitors’ preferences and then tailor the campaigns. We think that we are adding qualitative value to the shopping bonanza in the mall.”

Around 11 three-dimensional portraits of the most famous figures from the African continent have been created, along with explanations on relevant beliefs, the peoples who use it and for what purpose.

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