Dress in style this Diwali with Simran Shroff, Kamu Vachani

The two luxury connoisseurs, Simran and Kamu are both known for their own penchant for the finer things in life.

With Diwali being just weeks away, there is no question that the festive season is upon us. Which means it is the season to shop.

Well-known Dubai socialites Simran Shroff and Kamu Vachani have for the last eight years curated a flash retail pop up that caters to the needs of the season.


Now their events are much awaited part of the Dubai's fashion calendar. K/S Dubai have worked with Suneet Varma, Judith Leiber and Tarun Tahilani in the past. The two luxury connoisseurs, Simran and Kamu are both known for their own penchant for the finer things in life.

For this edition they have tied up with Carma, the Delhi best multi brand store that was of the pioneer of style in the capital. For 25 years Carma has been one of India's most fashion forward lifestyle stores working closing with Sabyasachi, Anamika Khanna and Simar Duggal. For first time Carma will be setting a temporary pop up in the Middle East, at K/S Dubai's trunk show on Monday at Emirates Hills' The Address, Montgomerie.

Says Simran, "We started 8 years ago when Kamu was still living in Delhi. During her time there, she got to know a number of people and made a number of contacts with well-known designers. Her friends kept telling her to do something to leverage her network in India and then she decided to approach me at the time there were limited offerings for high end brands out of India here in the region and after our very first event, we could immediately tell from feedback that this was going to be a very lucrative business."


For this Monday's pop-up Simran and Kamu have worked closely with Carma to edit a collection that is relevant for Dubai shopper, and also are keeping prices on par with Delhi. This is something they are committed to. As women who love to shop themselves, they understand how well versed today's client is on pricing.

They also believe that a luxury experience should have a feel of decadence, and they ensure that everyone who attends their pop-ups are indulged. "Though there were pop-ups in Dubai before we started, we like to think we raised the bar. By including elements such as luxurious changing rooms, credit card machines to make it more convenient for shoppers, a strategic social media campaign to arouse curiosity amongst our customer base and over all turning it into an experience, a fun day out complete with food and a fantastic ambience, it became a true lifestyle soiree."


Accompanying the fashion of some of India's most trendsetting designers, there will be the jeweler of Spain based designer Kajal Fabiani. She has been a regular with K/S Dubai for a few years and her statement, fun and youthful designs always received a positive response for the season. The collections includes gifting items as well important pieces. K/S believe in a mix of Indian with International, for them it not about being head to toe in one brand, but about mixing things up. They believe more in being stylish than being fashionable.

Of course after Diwali, there is Christmas, so the stylish duo already have another flash retail store planned for December. This one will have more party and holiday focus. Well, it is the season to indulge!

When: Monday, October 12th, 2015 - 10 am to 7 pm

Where : The Address Montgomerie, Emirates Hills

What: KS Dubai showcases Carma and KAJ Fine Jewellery

sujata@khaleejtimes.com

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