Adidas ends partnership with Beyonce: Report

The sales of Beyonce's Ivy Park have reportedly been underperforming expectations for years

Read more...

By Reuters

Published: Wed 29 Mar 2023, 9:44 AM

Last updated: Wed 29 Mar 2023, 11:53 AM

Adidas has ended its fashion partnership with Beyoncé, the Wall Street Journal reported on Tuesday, citing people familiar with the matter.

If confirmed, it would mark a second high-profile split between Adidas and a celebrity partner, after the German sportswear giant ended its collaboration with Kanye West over his antisemitic comments.

Adidas, which had signed a deal with Beyoncé in April 2019 to relaunch her brand Ivy Park, declined to comment.

Advertising
Advertising

The Hollywood Reporter was the first to report the sportswear giant and the American pop star cut ties, saying last Thursday the decision was mutual and citing "major creative differences."

The Wall Street Journal said sales of Ivy Park have been underperforming expectations for years.

ALSO READ:

Reuters

Published: Wed 29 Mar 2023, 9:44 AM

Last updated: Wed 29 Mar 2023, 11:53 AM

Recommended for you