• Home
• /
• Fashion
• /
• Entertainment

Designers at FFWD

Ahead of FFWD starting this weekend we've scanned which designers you should keep an eye out for and managed to get their thoughts on the local fashion scene.

From ready to wear, to haute couture, the abundance of talent and potential for growth seems at this point to be promising. Ahead of FFWD starting this weekend we've scanned which designers you should keep an eye out for and managed to get their thoughts on the local fashion scene.
House of Nomad, co-founded by Ahmed El Sayed and Saleh Al-Banna, has been building up a cult following since its inception. The brand has a modern, minimal yet versatile aesthetic that's clean and easy on the eye.
"We think it's (FFWD) such a great platform to showcase our collection to the local community who's been very supportive of us from the beginning. This is our tribute to them and we can't wait to shock people with the evolution of our vision for Spring/Summer 2016."
Lebanese designer Dima Ayad will also be showing her new collection during FFWD. Distinctly feminine, comfortable yet chic, the young designer debuted her brand in April 2010.
"In the beginning local designers had no support from the media, and the fashion industry, but as you can see now, FFWD is a proof of the long way we've come."
Hussein Bazaza is another designer to watch out for. Having worked under Elie Saab as a junior designer, he's been forging his way through the industry where in 2014 he partnered with IWC Schaffhausen to exclusively showcase his Resort' 15 collection.
"Fashion forward is a way to show the Middle Eastern market that local designers can be as good as any other designers from abroad with a high standard of work."
Andraya Farrag, founder of playful and cotemporary womenswear label
Bedouin, has maintained a large fan base since the inception of the easy to wear brand.
"It would be great to see more international critics and buyers in the region. There is a big world out there and I think we need to encourage those people to recognise regional brands. I also think that it's important to support the underdogs, all house hold names have to start somewhere and I truly believe that with the right support Dubai could grow many of their designers into world renowned brands."
maan@khaleejtimes.com