The Dubai Show plans South Africa debut in November

Sajid Ali and Sultan Al Suwaidi speaking at Dubai Show Press conference in Dubai on Monday.

The Dubai Show is set to make its debut in South Africa that will help business-to-business activities, tourism and attract capital investments into the emirate, its organisers say.
Sumansa Exhibitions on Monday announced plans for the new show in November this year at a Press conference and said it would generate up to 20,000 to 22,000 job opportunities in Dubai during next 12 to 18 months. The trade event will also be introduced in India, UK and China by the end of 2017.
"We are confident of generating 100,000 new job opportunities in next five years if all the editions go as per schedule," Sajid Ali, director, Sumansa Exhibitions, told Khaleej Times on the sidelines of the event.
He said the exclusive event will target major industry sectors to be represented at the exhibition include tourism, hospitality, business setups, real estate, trade, services, medical tourism and education, among others. The three-day inaugural event, which starts on November 24 in Johannesburg, will launch Dubai as a significant contributor to the world's economy and attract investments into Dubai from Africa.
"The Dubai Show in Johannesburg will serve as a lucrative platform for several industries to forge ties with their African partners," said Sultan Al Suwaidi, partner at Sumansa Exhibitions.
He said the Dubai Show seeks to present the emirate's booming industry verticals to the world, with the objective of generating business, creating new partnerships and exploring new markets. "This will be a great opportunity for high profile, as well as small and medium enterprises to gain foothold into an emerging market and establish their brand comfortably, besides opening doors for African partners to establish themselves in Dubai," said Al Suwaidi.
The UAE is the 24th largest investor in South Africa and is its largest trading partner in the GCC region. The UAE is also the 21st largest export market to South Africa. It is estimated that the UAE's total non-oil trade with Africa is worth $19.1 billion - and this figure is expected to further rise in coming years as the UAE authorities make concerted efforts to further diversify their trade and business interests in the African continent.
- muzaffarrizvi@khaleejtimes.com