Royal Jet to offer new price structure for GCC

DUBAI - Royal Jet, a luxury executive flight services company, is strengthening its position across the GCC by launching a new price structure, according to a Press release issued here on Tuesday.

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Published: Wed 20 Aug 2008, 11:11 PM

Last updated: Sun 5 Apr 2015, 11:55 AM

The airline currently has 16 per cent market share and year-on-year growth of around 30 per cent. John Morgan, Royal Jet's new Vice-President Commercial, explained that whilst the calculations of previous prices were based on where the aircraft originated from, in future they would be priced from where the guests commenced their flight.

In other words, if clients were travelling from Jeddah to Beirut, they would only be charged for that part of the journey, and not for the Abu Dhabi to Jeddah leg.

'We know from customer feedback that many potential travellers in the GCC have heard great things about Royal Jet and are extremely keen to use us. Royal Jet has strong ambitions to grow throughout the region, and we have therefore decided to level the playing field so that people throughout the GCC can take advantage of our leading product at an extremely competitive price', added Morgan.

'The savings for our clients could well be substantial. If a client wanted to fly on one of our Boeing Business Jets from Jeddah to Geneva, for instance, it will now cost approximately 20 per cent less than before since the positioning sector will not be included in the calculation of the overall cost,' he concluded.

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