Pure Gold celebrates Mother's Day with pendant collection

Dubai - Shoppers receive Dh500 gift voucher with all purchases

Pure Gold Jewellers has unveiled special edition Mother's Day diamond pendants that pay tribute to the unconditional love of mothers everywhere.
The exquisite collection from the award winning jewellery retailer and the only World Diamond Mark certified retailer in the GCC, is personal and meaningful with the inscription 'Mum' in English and 'Ummi' in Arabic calligraphy. All shoppers will also receive a free gift voucher worth Dh500 on purchase of gold and diamond jewellery till March 31.
The stunning diamond pendant inscribed 'Ummi' meaning 'my mother' in Arabic, is priced at Dh1,299. An array of intertwined 18 karat gold petals connecting to a bed of diamonds, the inscribed word 'Ummi' with a heart at the tip of 'Alif' the first word in Arabic signifies that she is the first source of love.
Adorned with a gold rope that denotes a mother's deep devotion and strength of love, the 'Mum' pendant is elegant and enchanting. Set in sparkling diamonds, it is available for a price of Dh1,099.
Speaking on the special edition Mother's Day collections, Karim Merchant, CEO and MD of Pure Gold Jewellers, said: "The inscription on the pendants is a dedication to all mothers who devote their lives to the upbringing of their children. Conveying emotions of affection and compassion, our designs are centered on this simple yet deeply eloquent word 'Mum'. These exclusive diamond pendants are available in 18 karat yellow and white gold, and is a perfect way to delight one's mother on this cherished day and make her feel special and appreciated."
In accordance with Pure Gold Jewellers' Genuine Price Promise (GPP) on diamond jewellery, all purchases are entitled to a unique lifetime repair and exchange warranty and assured 70 per cent cashback.