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The luxury collections marked by the touch of culture and magic of black diamond legacy. Korloff Paris, the mighty international jewellery empire, with 50 exclusive boutiques worldwide and more than 450 points of sale has opened its doors in Dubai mall.
The UAE has remained one of the best performing markets - where sales continued to grow amid varying market dynamics and our investment in the UAE market reflects our strong belief in the country said Mr Ali Morad Behbehani, president of Behbehani group. Mr.Azakir and Mr.Oliver Paillasseur, Managing Partners were also present during the inaugural ceremony.
Korloff is soon planning a boutique in Abudhabi and some other major spots in Middle East reaffirmingits position as the most preferred diamond jewellers.
Over the past year, the Korloff boutique has been entirely revamped. The Korloff brand has includedits new "Korloff Mariage" concept, and gives the "Korloff Prestige" concept pride of place with somebrand new displays where luxury and soft lights combine to welcome an increasingly selectiveclientele. The 73-facet rectangular-shaped Korloff cut, and the brand new 88-facet cut remain thetwo unchallenged icons of this 200m² boutique where the tone is very much tranquillity, luxury and elegance.
About the company: Korloff Paris
Since the foundation of Korloff Paris, the brand is recognized as one of the most exclusive diamond brands in the world. Besides all the emotions the selection of the perfect stone involves, there is the relevant criteria of the so-called 4 "Cs" being Carat, Clarity, Colour and Cut.
Anyhow, a fifth "C" plays a highly important role - the Confidence. In the case of Korloff, three generations of diamond merchants have helped since 1927 to buy with confidence. Designed especially to assist bride and groom during this important decision, Korloff boutiques and corners offer privacy and the perfect selection of bridal rings and loose diamonds.
Korloff has introduced an inimitable style in its jewellery creations in the combinations of mate- rials and colours it uses. This now also applies to the art of watch-making, where the company has applied the principles of the purest Swiss tradition. As a natural extension to its luxury lines, Korloff produces perfumes, spectacles and writing instruments carrying the back-to-back K signature which is the symbol of the brand.
Today Korloff Paris has a worldwide network of import agents, multi-brand dealers, partner shops, and company's own retail outlets, marketing designer jewelry, Swiss watches, haute couture, and accessories. Within the last 29 years the company has grown into a mighty international jewelry empire, with 50 exclusive boutiques worldwide and more than 450 points of sale
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