Emirates NBD, CDA ink deal

Dubai - Dubai

By Staff Report

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Published: Sun 17 Jul 2016, 2:38 PM

Last updated: Sun 17 Jul 2016, 10:26 PM

Emirates NBD has signed an agreement with the Community Development Authority (CDA) to solidify its strategic, long-term commitment to people with disabilities.
The move is in line with the Government of Dubai's 'My Community' vision to transform Dubai into a disability-friendly city by 2020. Through the partnership, the bank's #TogetherLimitless platform will seek to create a financially inclusive community for people with disabilities in the UAE. As a first step, Emirates NBD will be offering all Sanad card holders (privilege access card developed by CDA for people with disabilities) the 'Beyond from Personal Banking' package, exempt of minimum salary. Account holders can benefit from the preferential transaction rates, insurance premium waivers and lifestyle rewards that are featured in the package.
Husam Al Sayed, group chief human resource officer at Emirates NBD, said: "As a homegrown organisation, Emirates NBD strongly believes that our action-oriented commitment to supporting people with disabilities is a duty and privilege, and we feel that synergising the resources and knowledge of both the public and private sector will result in a sustainable long-term improvement in the integration of people with disabilities into the community." Suvo Sarkar, senior executive vice president and group head of retail banking and wealth management at Emirates NBD, added: "It is a privilege for us to sign an agreement with the CDA on behalf of Emirates NBD. We are incredibly proud to offer our high-value Beyond from Personal Banking proposition to all Sanad cardholders as a step towards financial inclusion for people with disabilities in the UAE. We are very certain that they will gain numerous financial benefits from the package. Going forward, we will remain committed to understanding the banking needs of people with disabilities and seek to attain their complete financial inclusion in all our banking products and services."
The agreement is part of a series of initiatives launched under that bank's #TogetherLimitless platform, launched in 2015, that aims to offer solutions to the issues faced by people with disabilities. These include: Adaption of branches to be more accessible to people with disabilities; Workplace Inclusion to recognise talent, hire and train more people with disabilities; and a long-term partnership with Manzil's PRIDE (People Receiving Independence and Dignity through Empowerment). - business@khaleejtimes.com

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