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Daiso chalks out expansion plans for Mideast
DUBAI — Daiso, the leading chain of value stores from Japan, has announced the opening of its thirty-first store in the Middle East. The Japanese brand which brings quality products at value pricing is distributed exclusively in the region by Lals Group.
Hirotake Yano, President of Daiso, said, “Daiso’s strategy for the Middle East involves establishing a presence in every part of the region, with the aim to make quality products available at affordable pricing. We have just opened our thirty-first store here which is in line with our aggressive expansion plans for the region. We will have our thirty-second store opening soon. With at least eight new stores opening every year in the region, we aim to ensure easy accessibility for all our customers here.”
“Daiso has been very well received in the Middle East region, owing to its unique offering, quality product mix and variety. The region’s dynamic retail sector makes it one of the most competitive markets globally, offering the right platform for growth and development here,” he added.Daiso bases its business on one of the most unique concepts that have been introduced in the Middle East from Japan. Most items at the store cost Dh6 and are carefully and exclusively imported from Japan after undergoing strict quality control.
Daiso now has over 3000 stores worldwide that displays over 70,000 products, most of which are sold under the Daiso brand. The products range from household items and stationary, gift items, cosmetics, grooming products, gardening, pet care and novelties. Therefore Daiso can easily claim to have any item that one may be looking for.
Daiso opened its first store in the Middle East in March 2004 at the Lamcy Plaza, Dubai, which also boasts of being its largest store in the UAE spreading across 11,000 square feet. Daiso has already made its presence felt in Kuwait, Qatar, Kingdom of Saudi Arabia, Bahrain, Lebanon and Jordan. Among the leading top five brands in Japan, Daiso is present in 26 countries today. There is no company like Daiso today. Unparalleled set of values, combined with exclusive business strategies bring joy and amusement to its customers worldwide and this is what has kept Daiso moving forward.
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