The dynamics of the fashion industry in the GCC

A paradigm shift in urban fashion: ‘Movement’ takes centrestage

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A Staff Reporter

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Published: Thu 28 Dec 2023, 5:08 PM

The fashion industry in the UAE stands at the crossroads of tradition and innovation, embodying a fascinating blend of cultural richness and cutting-edge trends. In recent years, the country has emerged as a formidable player in the global fashion arena, evolving from a region known for its traditional attire to a dynamic hub of style and luxury, even competing alongside fashion capitals like Paris, Milan and New York.

The city becomes the ideal junction for brands, both upcoming and established, to create out of sheer inspiration. In the dynamic landscape of UAE fashion, a paradigm shift is occurring with the introduction of several streetwear and modest labels. One such brand, Movement is derived from the pulse of city life, ‘Movement’ originates from the streets, capturing the vitality and artistic expression reminiscent of bustling cities like Dubai. It transforms these urban elements into a fashion statement that goes beyond mere attire, functioning as a wearable canvas—an artistic portrayal of individuality.

At the heart of this transformation is the GCC’s unique ability to seamlessly integrate its rich cultural heritage with contemporary fashion sensibilities. While luxury brands have recognized the immense potential of the GCC market, leading to a proliferation of high-end fashion houses in the region, the rise of social media influencers and fashion-forward celebrities in the GCC has significantly impacted the industry into bringing about a more casual, eclectic and modern phase to fashion.

With roots embedded in the Pakistani diaspora, ‘Movement’ transcends geographical limitations, evolving into a global movement that connects hearts and styles worldwide. The brand’s influence extends far beyond the GCC, creating ripples in the international fashion scene.

Central to ‘Movement’ is a celebration of individuality and creativity—a rallying call to embrace one’s unique style and express oneself fearlessly. The brand’s collection serves as a testament to the diverse narratives within the Pakistani diaspora and beyond.


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