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Ryanair cuts fees, allows extra bag

Ryanair has promised to slash its charges for extra baggage and reprinting boarding passes, the boldest move yet by chief executive Michael O’Leary to shake off the low-cost giant’s reputation for bad customer service.

The measures aim to address some of the most frequent complaints against Europe’s largest airline, which was voted the worst of the 100 biggest brands serving the British market by readers of consumer magazine Which?.

Ryanair will also let passengers bring a second small carry-on bag on board at no extra charge and correct minor booking errors within 24 hours, it said in a statement.

“When they say they are going to do something, they don’t do it in half measures,” said Davy Research analyst Stephen Furlong. “There are a lot of non-believers that they need to convert.”

O’Leary was due to host a chat on Twitter to explain the changes, only the second time he has used the social network, long a mainstay of corporate communications at rival airlines.

The company’s share price was down 2.2 per cent after the news, underperforming an Irish stock exchange that was down 0.4 per cent.