Rolls-Royce Ghost Series II unveiled in Dubai

Supplied photo

Dubai, United Arab Emirates, 23 July, 2014 – The Rolls-Royce Ghost Series II, the latest vehicle to be launched by the ultra-luxury British automaker, was unveiled to Media in Dubai yesterday evening at an event hosted by AGMC, the sole dealer of Rolls-Royce Motor Cars in Dubai, Sharjah and the Northern Emirates.

The subtle re-design of the popular Ghost family sees understated exterior changes coupled with the latest in industry-leading technology from Rolls-Royce. The result is the ultimate expression of modern dynamism and luxury, a dramatic yet graceful vehicle that is effortless thanks to cutting-edge technology.

“The new Ghost Series II showcases Rolls-Royce’s uncompromising approach to craftsmanship and traditional visual tenets”, said Osman Abdelmoneim, General Manager of AGMC. “This latest vehicle from Rolls-Royce is the perfect travelling companion for this city’s decision-makers and business elite. It is a dramatic yet graceful vehicle that operates effortlessly thanks to cutting-edge technology, which keeps its occupants connected to the world at all times,” he added.

Changes to the Ghost Series II begin in the front, where re-sculpted LED headlights encircled by daytime running lights lend the vehicle a more striking aesthetic. A tapered ‘wake channel’ on the bonnet, emanating from the Spirit of Ecstasy, evokes the sight of a jet’s vapour trail or wake of a fast luxury yacht and hints at the car’s dynamism. Subtle re-sculpting of the Ghost’s bumpers creates a stronger stance and a sense of extra width and height, whilst the contemporary design is further enhanced with the addition of chrome inserts to the front air intakes, which now feed more air cooling to the front brakes. In addition, the famous waft line has been re-designed on the Ghost Series II to lean further forwards emphasising the car’s effortless vigour.

Within the interior, the Ghost Series II delivers on its outward appearance, with the ultimate contemporary combination of luxury, technology and connectivity available today. The Ghost Series II’s onboard technology ensures it is an oasis of calm in a busy, connected world.

A suite of technologies ensures that both business and leisure time in the car are a super-luxurious and effortless experience. On-board Wi-Fi transforms the Ghost Series II into the most connected, luxurious place in which to conduct business on the move, whilst Satellite Aided Transmission (SAT), debuted in the Wraith last year, enhances the car’s dynamism – ensuring it automatically adapts to its surroundings, augmenting the drive experience. Updates to navigation systems and the car/user interface ensures accessing that the Ghost’s features remains an effortless experience, whilst optional Bespoke Audio – the most exhaustively engineered and finest audio system in automotive history – brings new levels of aural satisfaction to passengers.

The launch of the Ghost Series II in Dubai comes as Rolls-Royce vehicles continue to grow in popularity in the emirate. In the first half of 2014, AGMC announced an impressive 24% surge in sales of the ultra-luxury marque’s vehicles.