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Will China grant UAE the ADS to boost tourism?
SHARJAH — The first Chinese delegation was in Sharjah to explore the emirate as a tourist destination but in order to give a filip to inbound tourist, it would help if China gave the UAE the Approved Destination Status (ADS) which has been granted to over 90 other countries.
Organised by Gullivers Travel Associates, the conference was attended by Sharjah Commerce and Tourism Development Authority. The meet was a follow-up to Sharjah Commerce and Tourism Development Authority, Sharjah Airport Travel Agency, Arabian Link and Sharjah Hotel’s representatives’ visit to International Travel Fair BITTM 2005 in March this year.
Morsal Al Maisari, Public Relations Head, Sharjah Commerce and Tourism Development Authority, said: “We are promoting Sharjah as destination amongst the Chinese. China market is very important to us.”
However, for the tourism effort to move forward, China has to list the UAE amongst its approved destination list. Countries like Singapore, Malaysia, Thailand, the Philippines, Australia, New Zealand, Korea, Japan, Vietnam, Cambodia, Burma, Nepal, Egypt, Turkey, Germany, Maldives, India, South Africa, Croatia, Hungary, Pakistan, Cuba, Sri Lanka, Hong Kong and Macao have already been granted the Approved Destination Status (ADS).
“There are over 90 countries in the list including Egypt and Jordan. It has to be a government level decision from both sides. This will enable designated travel agents to do direct destination marketing in China, enabling tourist inflow from China,” Frank Zheng, Manager, Worldwide Operation, Gullivers Travel Associates, said in an exclusive to Khaleej Times.
In recent years, Chinese outbound tours develop steadily. According to statistics, the outbound tourists number from China hit 16.6 million in 2002, a 36.84 per cent increase over previous years.
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