Malaysia has big potential for tourism

ABU DHABI — The immense potential that Malaysia holds as a centre of tourist attraction was explained at a function held in the capital on Friday by the Malaysia Tourism Promotion Board to mark the Independence Day of Malaysia.

By (By a staff reporter)

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Published: Sun 3 Sep 2006, 12:57 AM

Last updated: Sat 4 Apr 2015, 8:16 PM

“Come 2007 and we will be celebrating 50 years of independence, and in line with this occasion, the Government of Malaysia has designated the year as ‘Visit Malaysia Year (VMY)’,” said Syed Mahadzir Jamallulil, Director (UAE, Gulf and Iran) of the Malaysia Tourism Promotion Board. There will be several exciting programmes and package of incentives to encourage tourist flow.

Tourism Malaysia has been entrusted the task as a leading agency to promote VMY 2007 locally and internationally, and a line of promotional programmes has been planned by the country’s tourism offices worldwide. Mr Jamallulil said that a figure of 20.1 million tourist arrivals has been targeted for VMY. “This year has so far seen 17.5 million visitors, up from the previous year’s figure of 16.4 million,” he said. “Last year, the number of visitors from the Middle East accounted for 150,000, and we hope that there will be a substantial rise in their number, at least by 30 per cent in the near future,” he added.

The objectives of the VMY campaign is to aggressively develop and market the country as a major international tourist destination, increase foreign tourist arrivals, stimulate domestic tourism, encourage visitors to extend their stay, and increase their spending while holidaying in the country, he added.

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