Food safety campaign launched

DUBAI — A food safety campaign that aims to create awareness on the importance of safe food handling and packing practices has been launched by Al Bayader International, a Middle East-based manufacturer of comprehensive packaging solutions, a media release stated.

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Published: Mon 15 Nov 2010, 11:33 PM

Last updated: Mon 6 Apr 2015, 3:59 PM

In conjunction with aswaaq — a Dubai-initiated marketplace concept that has been involved in a number of community well-being projects - and under the umbrella of Al Bayader’s Fun® consumer brand, the ‘Pack-it-Right’ campaign will be run throughout the year in a number of schools across the UAE, comprising a series of interactive demonstrations featuring lectures, videos and slideshows.

Targeting students in grades 4 to 10, the campaign also aims to share the Fun® brand’s commitment to hygiene, quality standards and safety measures, while encouraging partnerships with schools, customers and other entities, including the Dubai Municipality Food Control Department.

The first ‘Pack-it-Right’ session was held at the Uptown Mirdiff School in Dubai. —

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