Emirates tops Mena women's choice rankings

Published: Tue 10 Mar 2020, 10:35 AM

Last updated: Tue 10 Mar 2020, 12:35 PM

Dubai - The 2020 YouGov BrandIndex Women's Choice Rankings reveal Dubai's flag-carrier airline Emirates, food conglomerate Almarai and global messaging service WhatsApp are the top ranked brands by women in the UAE, Saudi Arabia and Egypt, respectively.
Emirates has dominated the rankings in the UAE since 2017 and continues to appeal to the women in the country. In Saudi Arabia, Almarai has regained its top position. The last year saw the brand continue a host of sponsorships, events and campaigns to engage consumers. The news of Almarai appointing a female head of investor relations created a lot of noise around breaking workplace gender boundaries.

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