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Dubai's Roads and Transport Authority (RTA) has achieved a Guinness World Record by compiling the biggest awareness message using Lego Blocks.
Eng. Maitha bin Adai, CEO of RTA's Traffic and Roads Agency received a certificate to this effect from the office of Guinness Records Book at the site of the event in Dubai Festival City. Eng. Maitha participated with students and shoppers in placing Lego Blocks in the plaque reflecting the awareness message: 'Your Life is worth more than a phone call.'
"The underlying objective of this achievement is to send a loud & clear awareness message to motorists cautioning them against the risks of using of using phones while driving. Traffic studies indicate that the probability of traffic accidents where motorists are using mobile phones while driving is four times higher than those not using it," said Maitha.
We have achieved Guinness World Record in compiling the biggest awareness message in Lego blocks. For more details, visit: https://t.co/OuTQlDLinJ pic.twitter.com/U3B34dm6EN"We were keen to ensure that this awareness message is creative, attractive and has a global implication. It is intended to serve the Dubai Traffic Safety Strategy endorsed by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum this year, comprising four pillars highlighted by traffic safety. This event contributes to achieving RTA's KPI in traffic safety and (0) fatality per 100,000 of the population. During the period 2008-2015, we have managed to reduce the fatality rate of traffic accidents by as much as 82%. The rate receded by 22% during 2015-2017. Overall, the traffic fatality rate dipped from 21.7 cases per 100,000 of the population in 2007 to 2.5 cases per 100,000 of the population last year (2017).
- RTA (@RTA_Dubai) October 12, 2018
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