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A YouGov survey of over 450 UAE women found that for 77 per cent of them value for money is a primary deciding factor when it comes to purchasing a wedding set, followed by 68 per cent who said eye-catching design was most important.
Only 40 per cent of UAE women responded that they are content with a budget of under Dh36,700 ($10,000) for their entire wedding, while close to a fifth of women (17 per cent) said that they would spend over Dh110,200 (US$30,000) on their big day. In the meantime, research released on Wednesday by designers and distributor L'azurde showed that over half of UAE women spend more than Dh18,000 on wedding jewellery.
"As we reach the peak of the wedding season, this independent research confirms that wedding jewellery has a primary role for UAE women when planning one of the most important days of their lives," said Sélim Chidiac, CEO of L'azurde. "It is clear that women in the UAE want to look and feel their best for their wedding day and they seek eye-catching designs of jewellery to ensure they stand out, while also seeking value for money."
When asked to rank the top three desirable wedding jewellery sets, the results demonstrated that the classic solitaire diamond ring was still in vogue (67 per cent), ranking higher in terms of preference than 18 carat white gold set with diamonds (51 per cent), plain yellow gold set 21 carat (49 per cent), and 21 carat yellow gold set with non-precious stones (48per cent).
reporters@khaleejtimes.com
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