Members of the royal family, top officials, and a crowd of mourners performed funeral prayers this afternoon
uae13 hours ago
Local and international companies and brands now have the opportunity to have petrol stations in Dubai and the Northern Emirates named after them with the launch of Emarat’s ‘Project Landmark’.
Launched on Saturday, the marketing strategy by Emirates General Petroleum Corporation or Emarat will allow companies “to integrate their business models within the service stations.”
Naming rights is a form of advertising, where a company or brand “obtains the exclusive right to name a venue, building, or facility by paying royalty.” Dubai Metro is a fine example of this, whereby several stations have been named after local and international corporate entities, including Emirates, Onpassive, Abu Dhabi Commercial Bank, UAE Exchange, Danube and more.
Stay up to date with the latest news. Follow KT on WhatsApp Channels.
Emarat has a network of 139 service stations across Dubai and the Northern Emirates.
Eng. Ali Khalifa Al Shamsi, Director General of Emarat, said: “Project Landmark provides an innovative business platform for companies to reach customers and deliver valuable services that meet the high standards of excellence set by the UAE.”
“It goes beyond being just a commercial venture as it represents a strategic ecosystem that establishes a unique partnership model where customers are prioritised and recognised as key contributors to our success, as well as important economic and investment players that boost the attractiveness of Dubai and the UAE,” he added.
Al Shamsi continued: "Project Landmark will empower partners to elevate their presence through long-term investment opportunities. It provides an innovative business platform for companies to reach customers and deliver valuable services that meet the high standards of excellence set by the UAE.”
"Emarat ensures that its stations are equipped with state-of-the-art facilities. Employees at Emarat stations undergo comprehensive training to ensure that they meet and exceed customer expectations in delivering world-class services.
ALSO READ:
Members of the royal family, top officials, and a crowd of mourners performed funeral prayers this afternoon
uae13 hours ago
Authorities express solidarity with the African country and offer condolences to those who lost loved ones in the catastrophe
uae14 hours ago
Flexible work arrangement offers benefits like easing traffic congestions and cost savings, say experts
uae17 hours ago
Wellness experts emphasised that it is important to recognise that each student navigates grief uniquely
uae17 hours ago
All he needed was a small corner, dough, and a crepe pan to make his signature Regag bread
uae17 hours ago
He also said that increasing traffic in the country along with the rising number of hotel occupancies are positive indicators of Dubai's performance
uae1 day ago
Authorities had earlier launched a comprehensive survey to gather insights into how these steps could help ease traffic, especially during peak hours
uae1 day ago
Applications for the 11th edition will be open from May 7 to August 1
uae1 day ago