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We may be more used to hearing about Rudolph the reindeer's shiny red nose, but this year the British embassies in the UAE have put their own little twist on the age-old classic Christmas song.
In a bid to curb anti-social behaviour during the festive period and increase awareness of the UAE's laws and customs among the British expatriate community, the embassies have taken to Facebook and Twitter to launch a campaign aptly named after the well-known song: "Rudolph, the Red-Nosed Reindeer".
But instead of Rudolph it's Rupert, and instead of a shiny red nose, it's a sun-burnt one, according to the modern revamp.
Launched on December 15, the embassies' official social networking pages began posting a different kind of festive message, with alcohol licences, drinking in public, and advice on appropriate dress codes taking a front seat.
The first official tweet of the campaign by @UKinUAE, read:
Wishing the #UAE a Merry Christmas: Introducing Rupert the Expat Reindeer: https://t.co/51IT4mUZON #ConsularUKUAE pic.twitter.com/MRtnpY0l4j
- UKinUAE (@ukinuae) December 15, 2015
The embassy also produced a recording of a few of its staff singing a piece inspired by the famous Johnny Marks' song.Investors looked towards a US Federal Reserve Policy decision that could offer for more cues regarding its interest rate cuts policy
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