RTA plans forums, gifts during Gulf Traffic Week

The Roads and Traffic Authority (RTA) has planned several events for Gulf Traffic Week that begins on March 10.

“While preparing these events, we were keen to ensure that the diverse activities replicate the spirit of the theme of Gulf Traffic Week 2013 — ‘Our Goal is Your Safety’ — by focusing on three key points: the clarity of the awareness message; selecting suitable delivery channels; and reaching out to the largest possible number of road users,’’ said Maitha bin Udai, CEO of RTA Traffic and Roads Agency.

The main event will be held at the RTA auditorium where representatives of GCC traffic departments will be received. Invitations are also being sent out to local and international entities concerned with traffic safety issues.

During the event, university students taking part in the Best Awareness Design of Driving Distracters will be honoured, newly released cartoon movies oriented to junior age groups will be screened, the new Issue of Salama magazine will be unveiled, and awareness flashes oriented to children will be showed on Tawazon Space Channel, said Maitha.

“We (have) placed much emphasis on developing constructive events reflecting the core goal of the traffic procedures and measures. Some of them will focus on community members perception about traffic personnel and the need to portrait a positive image about the traffic entities which are constantly seeking to ensure the road and traffic safety of all,’’ she said.

Parking inspectors and traffic awareness team supervisors in the agency will be deployed in several main car parking areas in Dubai to distribute complimentary juices and small gifts including key information about safe driving to drivers.

“Main events of the week include awareness forums and lectures delivered to mothers and children in hospitals, visits to inpatients injured in traffic accidents, and several student events in collaboration with school managements and the Knowledge and Human Development Authority.

Awareness flashes will also be streamed on RTA screens fitted in Customer Service Centres and on public buses, and on Facebook, Twitter and YouTube. Posters containing key information to be observed by drivers to avoid traffic accidents will also be printed and distributed, added Maitha.

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