Applicable fields include boosting the air quality and green technology
uae1 hour ago
Most of that revenue will come from advertising, Ryan estimated in an interview with Reuters this week.
The $1 billion forecast also includes revenue from Facebook Credits, which allow users to buy items for games and other activities on the social network, he added.
Ryan’s brother, Sean Ryan, became director of gaming partnerships at Facebook in early 2011.
Facebook’s more than 500 million active users are attracting a lot more ad dollars as companies step up online marketing. Research firm eMarketer estimated in January that ad spending on Facebook would exceed $4 billion this year. That’s more than double levels of 2010.
A big chunk of that ad revenue comes from social games that are played on Facebook’s platform.
“Assuming Facebook is on track to produce $4 billion in ad revenue this year, $1 billion of that coming from social gaming is not outlandish,” said Paul Verna, a senior analyst at eMarketer.
Facebook is a private company and doesn’t disclose financial information. A Facebook spokesman declined to comment on Friday.
Zynga Inc, the dominant developer of social games played on Facebook, filed for a $1 billion initial public offering on Friday.
Zynga disclosed that it generated $235 million in revenue during the first quarter of 2011, more than double the same period a year earlier. That level of sales and the growth rate suggest Zynga is on course to generate more than $1 billion in revenue this year.
“We generate substantially all of our revenue and players through the Facebook platform and expect to continue to do so for the foreseeable future,” Zynga said in its IPO filing on Friday.
Applicable fields include boosting the air quality and green technology
uae1 hour ago
The youngster is also a published author, having penned a book about the life of a girl navigating immigration
uae1 hour ago
The CPI rose 0.3 per cent last month after advancing 0.4 per cent in March and February, suggesting that inflation resumed its downward trend
markets1 hour ago
The pilot study findings revealed the tool can reduce radiologist workload by up to 80 percent while missing zero cases of tuberculosis
uae1 hour ago
Being a sustainable organisation means working beyond your boundaries as an entity
business1 hour ago
Consumption volumes for firm’s cooling services growing organically by 9%
business2 hours ago
The first clinical case can be expected to be performed next year following the regulatory approvals
health2 hours ago
'Dekhha Tenu' showcases a sparkling chemistry between the two actors
entertainment2 hours ago