Abu Dhabi Police has called on drivers to be careful and use alternative routes
uae11 hours ago
The free app, which debuts in the iTunes app store Wednesday, offers bonus animations to users who follow clues to take cell-phone pictures of characters from movies such as ‘Up,’ ‘G-Force,’ ‘Ratatouille,’ and ‘Wall-E’ on the Web site.
Taking the correct picture unlocks an exclusive video and downloadable content such as frame images that can be overlaid on photos, or wallpaper images for cell phone screens. Disney is calling the feature ‘Click2Life,’ because it makes characters captured in photos appear to suddenly become animated in one’s hand.
In the future, the family entertainment company said it could allow bonus content to be delivered to phones based on their location, pinpointed with GPS coordinates, such as inside a Disney Store. Future photo keys could also include movie posters to drive interest in the company’s upcoming releases.
Jason Davis, vice president of Disney.com, said the main purpose of the app was to deepen fan relationships with Disney characters, rather than just drive traffic to stores, theaters and online.
‘We treat it just as a unique content experience,’ Davis said.
The app also corrals all of Disney’s 17 apps together in one place, allowing users to shop for other programs and manage ones they have already purchased, some of which sell for $4.99.
The app is unrelated to a so-called ‘Keychest’ technology that Disney is developing to give consumers access to movies across multiple devices with one purchase.
Abu Dhabi Police has called on drivers to be careful and use alternative routes
uae11 hours ago
Official says the bomb blast happened after a militant group demanded extortion money from the group that runs the school
world11 hours ago
He accuses sports bodies of not allowing Russian athletes to perform at the games with the country's banner, flag and national anthem
world12 hours ago
Renowned media and marketing professional to spearhead strategic growth and development initiatives for Dugasta Properties in Dubai
kt network13 hours ago
'Last night, the Israel Defence Forces (army) rescued the bodies of our hostages,' a military spokesman said
mena13 hours ago
TikTok spokesperson says it never shared Canadian user data with the Chinese government
tech13 hours ago
Public asked to increase cyber awareness to protect themselves from falling preys and losing data
uae14 hours ago
The incident occurred when around 180 passengers were onboard; inquiry launched
world14 hours ago