Spot gold was trading at $2,391.93 per ounce at 9.10 am UAE time on Thursday
uae2 hours ago
In case you missed it, since Apple announced weeks ago that it will be having its major launch event today, Siri's been dropping "hints" when you asked - or begged - it on what to expect.
And after having our fill of Siri's humorous responses, we're just glad the suspense will be over as that day has come.
Apple is expected to announce its latest iPhones and other offerings such as a new Apple TV system and a bigger role in your home for Siri, its voice-activated digital assistant.
The tech giant's events have usually been all about flair revolving around its products, especially on its iconic mobile phones and - most recently - the hotly-anticipated Apple Watch.
This time, however, it might be less dramatic.
"Anticipation over the new iPhone is substantially lower this year than previous years due to the anticipated lack of a new factor as well as probably fatigue from all the Apple Watch hype earlier in the year," Daniel Gibson, senior analyst for mobile devices and networks at IHS, told Khaleej Times in an e-mailed response to questions.
"Additionally, the changes in the new iPhone models will be incremental and not game changing for most people."
Gibson added that amid all the speculation and hype, Apple's new mobile devices "will almost certainly be named the iPhone 6S and iPhone 6S Plus".
"I do not expect Apple to change the form factor of the devices, but change the internal hardware substantially. The iPhone camera in particular is long overdue for an upgrade. Apple will also introduce the Force Touch feature first seen on the Apple Watch to the new iPhone range."
Gibson is also confident that Apple's growth, on the back of consecutive record quarters, will sustain its momentum - "in the short term at the very least".
"When Apple brought in the larger-screen phones in 2014, analysts worried that the record sales were due to people upgrading early rather than Apple gaining many new customers. The continued strong growth over the past three quarters shows that this is not the case and Apple is adding many new customers," he added.
In any case, Apple's new products is sure to get a lot of attention - and we won't be needing Siri to tease us anymore once September 9 is over.
- alvin@khaleejtimes.com
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