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The producer-artist was speaking during an event held in Hard Rock Cafe in Makati City last Friday, where he introduced several artists from his music label BMBX (pronounced boombox).
Referring to the hit singing competition, he said: “Discovering the artists, the passion and their stories and of course, the show is fun.”
“I love my co-coaches. We have fun up there. And it is shining a light for our kababayans in our country because we need to be heard,” he added.
For the second season, apl.de.ap (real name, Allan Pineda Lindo) will again be joined by his fellow coaches Sarah Geronimo, Lea Salonga, and Bamboo Mañalac.
Despite their heavy schedule, he said the feeling of unearthing new talent and helping singers reach new heights make it all worthwhile.
Asked about his decision to sign former The Voice contestant and member of Team Apl, Jessica Reynoso, in his label he said, “It’s about giving people chances and I feel like a proud father because they are so amazing and just so ready to go.”
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