How digital transformation is disrupting the media archetype

How digital transformation is disrupting the media archetype

Mena consumers today are extremely well-advised and know what they want. Therefore, mass-market approach is not likely to hold ground in this region. Johnny Khazzoum, strategic director of Fusion5, tells us it is important to 'micromanage' clients' messages

2 years ago

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In the era of media explosion and assorted information, what stands out makes sense. That's why media strategies need to focus on 'out of the box' ideas. Juby Kuruvilla, managing director at Equity Plus Advertising, explains how to be subtle yet hard-hitting.

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The times, they are a changin...

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Mobile Internet Advertising will emerge as a really potent force, especially in a market like the UAE where the smartphone penetration is almost 100 per cent

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Reimagine. Reinvent

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Media and Advertising play an intrinsic role in complementing each other's effectiveness to build a brand. Based in Dubai, Satish Mayya, CEO of BPG Max, speaks to Khaleej Times on the ever-evolving nature of the media industry and keeping up with the times

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