Mena consumers today are extremely well-advised and know what they want. Therefore, mass-market approach is not likely to hold ground in this region. Johnny Khazzoum, strategic director of Fusion5, tells us it is important to 'micromanage' clients' messages
In this digital day and age when online sales are booming on e-commerce sites and brands building their own brick-and-mortar stores, Niranjan Gidwani, chief executive officer, Eros Group, reassures that all is well for retailers in the UAE
Online sales can help predict customer behaviour better but shopping at malls lets customers connect with the product in reality.
In the era of media explosion and assorted information, what stands out makes sense. That's why media strategies need to focus on 'out of the box' ideas. Juby Kuruvilla, managing director at Equity Plus Advertising, explains how to be subtle yet hard-hitting.
The total UAE ad markets in 2018 was estimated at circa Dh3.1 billion (including digital)
Mobile Internet Advertising will emerge as a really potent force, especially in a market like the UAE where the smartphone penetration is almost 100 per cent
Media and Advertising play an intrinsic role in complementing each other's effectiveness to build a brand. Based in Dubai, Satish Mayya, CEO of BPG Max, speaks to Khaleej Times on the ever-evolving nature of the media industry and keeping up with the times
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