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Sennheiser to open Dubai subsidiary

Sennheiser launched their first retail concept in the UAE in the form of a ‘shop-in-shop’ with partner Jumbo Electronics in Dubai at the Mall of the Emirates.

Dubai — Hanover-headquartered, Sennheiser Group is all set to open its subsidiary in Dubai as it turns out to be a lucrative gateway to Middle East region — a key market for the group — said a senior offficial of the group.

Leading German sound technology developer and manufacturer, Sennheiser launched their first retail concept in the UAE in the form of a ‘shop-in-shop’ with partner Jumbo Electronics in Dubai at the Mall of the Emirates.

Paul Whiting, president of Strategic Collaborations for Sennheiser.  -  Supplied Photo

“This is the start of a comprehensive move to consolidate the presence of our product range and represents a huge vote of confidence in our partner, Jumbo Electronics, as well as our commitment to the region. Sennheiser as a family-owned company has a long-term strategic focus, and that is the creation of groundbreaking audio products and exceptional sound experiences for the user. Our vision is to actively shape the future of audio, and this builds on a company history that this year celebrates its seventieth anniversary,” said Paul Whiting, president of Strategic Collaborations for Sennheiser.

“The company has sustained 10-15 per cent growth in Middle East and is expected to post similar gowth in 2015. The company anticipates the shop-in-shop concept developing into a key strategic push in their global operations. I think it’s most appropriate that the timing coincides with the seventieth year since the inception of our brand.”

Mig Cardamone, who heads up operations for the brand in the Middle East, said: “Our mission is to make Sennheiser products easily available throughout the region, and where better to start than in Mall of the Emirates with our partner, Jumbo Electronics, the UAE’s leading distributer and retailer for consumer electronics”.

The full range of Sennheiser sound technologies will be available through the shop-in-shop concept at Jumbo Electronic.

Heston Saldanha, Channel Manager of Consumer/Retail at Sennheiser in the Middle East said: “The shop in shop is the next step forward in Sennheiser‘s growth in the region where we see ourselves interacting more closely with our consumers. This concept helps us provide a more personal shopping experience for customers. We will be looking at developing more such concepts across the region.”

—sandhya@khaleejtimes.com