Giving back

Indian cinema’s living legend Amitabh Bachchan and some of the country’s greatest musical minds are coming together for the first time to raise funds for the survivors of the Uttarakhand floods.

Amitabh will be joined by the talented composer trio Shankar-Ehsaan-Loy and versatile writer and poet Prasoon Joshi to enthral audiences at Star India’s seven-hour marathon fund-raiser tomorrow at the NSCI Grounds in Mumbai.

The musical performance will be a part of a joint initiative by Star India, Wizcraft, the Film & TV Producers Guild and the Hindi film fraternity - ‘Saath Hain Hum Uttarakhand’ - to raise much-needed funds for rehabilitation work in Uttarakhand, where flash floods in June claimed hundreds of lives and left thousands homeless.

Amitabh will lend his voice to recite couplets from Prasoon’s magical poetry that will be set to Shankar-Ehsaan-Loy’s music. The musical act will weave Prasoon’s event anthem – Mera Desh – into an enchanting song performance by acclaimed classical singer Shankar Mahadevan and a spellbinding poetic rendition by Amitabh.

Many of India’s biggest names and celebrities have pledged their unconditional support for the initiative, while the entire advertising revenue generated for the event will be donated to not-for-profit organisations that are working diligently to restore normalcy in the devastated hill-state.

The gala event will be telecast live on key channels of the Star India network including flagship Star Plus, Life OK, Star Pravah, Star Utsav and Channel V.