Amazon says ‘Lord of the Rings’ prequel sets Prime Video viewership record

“The Lord of the Rings: The Rings of Power” was watched by more than 25 million viewers around the world on its first day

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By Reuters

Published: Sun 4 Sep 2022, 12:22 AM

Amazon.com Inc said on Saturday that its pricey “Lord of the Rings” prequel series was watched by more than 25 million viewers around the world on its first day, a record debut for a Prime Video series.

“The Lord of the Rings: The Rings of Power” premiered on Amazon’s streaming service on Friday in more than 240 countries and territories.

The series takes place in J.R.R. Tolkien’s fictional Middle-earth at a time known as the Second Age, a period 4,000 years before the events in the “Lord of the Rings” and “The Hobbit” novels and films.

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Amazon plans to let the “Rings of Power” story unfold in 50 hours over five seasons.

The online retailer spent more than $465 million producing the show’s first season, which was filmed in New Zealand, making it among the most expensive TV series ever produced.

Reuters

Published: Sun 4 Sep 2022, 12:22 AM

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