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Fashion goes digital in Milan

Milan Digital Fashion Week makes history with socially distanced shows

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Fashion enthusiasts wait patiently for the socially distanced Etro show to begin
Models and dressers, with precautionary gear, are seen backstage during the Etro show at the Four Seasons hotel in Milan.
A model presents a creation from the Etro Spring/Summer 2021 Men's collection and Women's pre-collection.
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Dressers seen backstage with the mandatory masks on to assist the models before heading out for the show.
Pedestrians pass by a screen showing a Vivetta model during the Milan Digital Fashion Week on July 14.
Model Taylor Hill presents a creation from the Etro show in a printed dress and pastel pink blazer.
Guests gather at the end of the fashion show held in Milan with masks in place, in a dramatic departure from previous live shows.
Designers Kean and Veronica Etro receive applause at the end of the Etro Spring/Summer 2021 Men's collection and Women's pre-collection at the four Seasons hotel on July 15.

Published: Wed 15 Jul 2020, 3:03 PM

Last updated: Wed 15 Jul 2020, 6:03 PM

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