The Al Noor Cultural Society is a novel concept to form a club that is both an entertainment and event association, with the added component of a charity. The Club will have an event every month with projected events ranging from theatrical productions, fashion shows and product ...

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Published: Tue 18 Oct 2005, 12:57 PM

Last updated: Thu 2 Apr 2015, 6:24 PM

launches. The first such event is a critically acclaimed theatrical production titled Anything but love' starring well-known Indian theatre personalities Mandira Bedi and Samir Soni.

Commenting on the Club concept, Khalid Al Halyan, Chairman of Al Noor stated, “The concept of an arts appreciation society will be of immense value. The school will be able to benefit from the support of the various corporate sponsors and be associated with some of the 'culturally richest' events that will be organised by this Club.“

Rita Ahluwalia, Managing Director of Stratezen, the firm behind the concept, said, "This will be an exclusive club of corporate sponsors holding regular artistic events and performances with an underlying charitable purpose. “We know that people want to give to charity, but don't know where and how to donate. This concept allows them to donate while having an entertaining evening. It also allows corporate sponsors the benefits of both providing their most valued clients with the highest quality entertainment, and of gaining excellent marketing and advertising, but most importantly the intangible benefit of efficiently funding a well-established charity here in Dubai.” she added.

Ms. Ahluwalia, the Club's organiser remarked that the events would be defined by a high level of exclusivity so as to provide the participating organisations' most valued customers with a sense of care and preferential treatment they desire. The Club is proposing a wide range of events to suit clients' tastes, ranging from cultural evenings presenting an acclaimed theatrical or musical performance coupled with a formal dinner, to cheese receptions featuring the works of international artists.

A significant part of the proceeds of these events will go to the Al Noor School. The Club is also currently looking at inviting Sponsors and Patrons. The Club is currently keen to reach out to Sponsors who may want to sponsor the events besides individual members who would like to have memberships for the Club.

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