DXB will continue to serve as the primary hub over the next few years as the DWC expansion takes shape
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MTV, which has been rolling out nominations for various categories in recent weeks, named Spears on Friday as one of five candidates in the running for its coveted Video of the Year award, for the clip to her single ‘Piece of Me.’
The same title already has earned her nominations for best female video and best pop video. But Spears’ nominations remain particularly tantalising because of mounting speculation about whether she will take a chance at returning to the MTV Video Music Awards with memories still fresh from her much-derided appearance last year.
Spears herself added to the hype by recently filming a series of promotional spots for the upcoming awards show with a real-life, 9,000-pound elephant literally in the room with her.
Coming off two marriages, two children and two stints in rehab, Spears sought to launch a career comeback on last year’s show with a performance of the song ‘Gimme More’ that proved a publicity bomb for Spears but a ratings boon for MTV.
She ended up drawing a torrent of ridicule for lumbering around on stage in an illfitting black bikini as she lip-synced her way through the dance number.
With Spears said to be back in the recording studio this summer working on her next album, MTV has made the most of the suspense surrounding a possible return to the VMAs by the 26-year-old pop icon, refusing to say whether she might appear as either a presenter or performer. Spears has yet to ever win an MTV Video Music Award.
The 25th annual edition of the VMAs, long considered a looser, hipper version of the Grammys, will be broadcast live on MTV on September 7, returning to Los Angeles for the first time in a decade. The show will be hosted by British comedian Russell Brand from the recent film ‘Forgetting Sarah Marshall.’
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