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Sharaf DG to open four new outlets this year

DUBAI — Electronics retailer Sharaf DG is continuing with its expansion plans in the region with four new outlets lined-up for opening this year.

Speaking with Khaleej Times, Nilesh Khalkho, chief executive of Sharf DG, said, “We have seen a strong growth in sales, which has prompted us to open up stores in new locations. We are planning to open in Oman while consolidating our position in Bahrain with a second showroom.”

In UAE, the retailer plans to add stores in Fujairah and Ras Al Khaimah as it recently opened a store in Al Ain.

“Consumer preferences keep changing with time and brand visibility at retail outlets is becoming increasingly important. At the moment, smart television’s and ultra books are in fashion as tech-shoppers are looking to consumer footfall at electronic stores in the UAE is at an all time high during technology shows and shopping festivals as retailers advertise exclusive promotions and competitive prices.

“There are two specific groups of consumers — residents and tourists. Residents wait for promotions and discounts to make a purchase while tourists just compare prices with their home country and decide whether to buy a product or not.”

Promising consumers with a wide range of products, Sharaf DG hosted Jean-Philippe Courtois, president Microsoft International at its store in Dubai Mall recently. A key retail partner, Jean toured the outlet to know more about the electronics retailer while emphaising on new technologies promoted by Microsoft.

— muaz@khaleejtimes.com