Iffco Group signs up with BusinessObjects

DUBAI - Business Strategies Group (BSG), the regional BusinessObjects distributor in the Middle East, yesterday announced that the UAE-based International Foodstuffs Company (Iffco) has signed an enterprise deal with it to deploy BusinessObjects and WebIntelligence, the integrated query, reporting, analysis solution at all its operating companies and branches in the region.

By A Staff Reporter

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Published: Sun 17 Aug 2003, 12:05 PM

Last updated: Wed 1 Apr 2015, 7:51 PM

The Group, that consists of over 16 companies, and the house of brands like Noor, Tiffany, London Dairy, Al Baker, Quanta, Khaleej, has purchased BusinessObjects solution to access, analyse, and share information to enhance customer service, track product quality control, improve sales and marketing activities and manage finances.

"We selected Business Objects because of its success and proven leadership in the BI industry and its solutions' ease of use, powerful reporting, and scalability," said Venkatesh Mahadevan, general manager, IT for the Iffco Group. "Thanks to Business Objects, we look forward to giving our employees a real-time view of business which will lead to improved customer service and satisfaction."

"At Iffco Group, technology plays a major role in the success of our company. We pride ourselves in staying on the cutting edge of technology, and that is why we selected Business Objects as a standard for our enterprise business intelligence deployment."

"Iffco Group is taking an enlightened approach to business intelligence by standardising on one solution," said Nasser Tufail, Managing Director at BSG. "They recognise the value they will gain by using one solution to access information from multiple departments and information systems. By using Business Objects to get an integrated view of their business, they can seize opportunities to improve customer and partner relationships, cut costs, and improve operational efficiency."

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