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Glass maker seeks new markets

The company has stepped up its marketing and promotional efforts to raise regional awareness among users about its innovative products. And, as part of such efforts, the glassmaker recently took an active part in premium industry exhibitions in Lebanon and Qatar.

"These two markets are critical growth markets. Lebanon's rebuilding is an on-going effort, and Lebanon is also a key platform from which to breach other markets in the Levant. Qatar, on the other hand - with its riches in natural gas - is on the verge of a massive Construction boom. We want to be well-prepared in both markets," pointed out Jerry Dowling, General Manager of Emirates Glass.

The Dubai-based company took part in the recent Project Lebanon, which is one of the great showcases for building products in the Middle East. It takes place annually in May at the BIEL International Exhibition Center in Beirut.

"This year, Emirates Glass participated with a stand that was extremely well-attended over the five-day show . The Lebanese construction market is currently doing well and there are undoubtedly great opportunities there for the EmiCool Sun and EmiCool Super E2 ranges of multifunctional Low-E glass types," said Dowling. He said EmiCool products offer superb qualities of solar control and thermal insulation and are perfectly suited to the climatic conditions of Lebanon. "Already, Emirates Glass has supplied EmiCool for a number of notable projects and looks forward to further valuable orders from this important market," he added.

"Without doubt, Emirates Glass is now in a good position to establish the EmiCool range of high performance sputter-coated glass as a brand-leader in the increasingly busy Qatar construction market," said Dowling, basing his comments on the response from the delegates at the Doha meeting.

Emirates Glass will now participate with a 15 square metre display at the Airport Build & Supply Exhibition, which will take place at Airport Expo at Dubai Airport from today.

"Throughout the entire Middle East and beyond, airport construction and expansion will make up a very substantial part of the regional construction industry's growth prospects. Airport buildings rely on huge glazed facades to provide light, solar control, acoustic insulation, thermal insulation and, of course, a view of the outside world around the clock," Dowling pointed out.