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CNBC signs agreement with DIFC
Dubai — CNBC has signed a multi-million dollar, three year agreement with the Dubai International Financial Centre (DIFC). The partnership, which runs through 2010, comprises of cross-platform activities including on-air, online and event driven elements across CNBC channels in the US, Europe, Asia, India and Australia.
The campaign will help raise the international profile of the DIFC and highlight it as a major international financial centre.
DIFC will associate itself with CNBC's new half-hour monthly magazine news programme called Gateway to the Middle East. Each month the programme, with the strapline "Powered by the DIFC, your gateway to growth", will provide executives around the world with insights into all that the region has to offer, focusing on business trends and executive lifestyle in the region. The programme will highlight opportunities for making and spending money in the region and will feature extended interviews with the region's high achievers in business, introducing viewers to the personalities behind the biggest corporations.
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